THE AUTHOR’S GUIDE TO SELLING BOOKS TO NON-BOOKSTORES

What do Jodie Renner, Dan Alatorre and Elinor Florence have in common, besides being awesome writers of course?  Each has a generous spirit. All three have read an advanced reader copy of THE AUTHOR’S GUIDE TO SELLING BOOKS TO NON-BOOKSTORES.

I am honored to share their words with you today.

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You can check out the work of the fabulous three by clicking on their names above.

Writers are truly generous people. I thank Jodie, Dan and Elinor with all my heart.

The Author’s Guide To Selling Books To Non-Bookstores will be released this spring by Imajin Books.

Thanks for reading…

Early Praise for The Author’s Guide To Selling Books To Non-Bookstores

Publishing my first non-fiction book is just as stressful as publishing a novel. The great part is now I’ve been through the process a few times, and I know what Imajin Books expects from me.

As promised on my home page, I’m sharing what I learn during the publishing process. It’s still hard to ask for endorsements, but I did, and they are making their way into my inbox, and I just have to share the first one. My strategy is to find endorsements from traditionally published authors, Indie published authors and editors with the idea that a well rounded list will help promote the book.

Bird's Eye ViewThe first in is from Elinor Florence, author of BIRD’S EYE VIEW (Dundurn Press).

Bird’s Eye View is a historical novel, the unforgettable story of an idealistic young Canadian woman who joins the air force in the Second World War and becomes an aerial photographic interpreter.

Working with hundreds of other intelligence officers at a converted mansion in England, Rose Jolliffe spies on the enemy from the sky.

What she sees through her magnifying glass will change the course of history — and her own life — in ways she never imagined.

“Thinking outside the box (i.e. bookstores) is a great way for authors to increase their sales. Like Kristina Stanley, I’ve had success selling my Second World War novel Bird’s Eye View in non-bookstores, but I still learned a lot from reading her step-by-step comprehensive guidebook. I especially appreciated her advice regarding checklists and spreadsheets – something every author should embrace!”Elinor Florence.

 

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The success in selling and distributing DESCENT and BLAZE came from implementing what I learned by trial-and-error, by talking with other authors and store owners about the process, and from guidance from my publisher. I’ve taken everything I’ve learned and put it into a book.

In THE AUTHOR’S GUIDE TO SELLING BOOKS TO NON-BOOKSTORES I explain how an author should plan, prepare and execute getting books into stores and actually making money from it. It doesn’t matter whether you’re an Indie author or traditionally published, all that matters is you have a printed edition of your fiction or nonfiction book and you want to get that book out into the world.

Thanks for reading…

Mystery Mondays: Elinor Florence on the Mystery Genre

This week on Mystery Mondays we welcome Elinor Florence. I met Elinor about a year ago, and since then we’ve been sharing our writing and publishing experiences over lunches.

Here’s what Elinor has to say about genres and her debut novel, BIRD’S EYE VIEW.
Bird's Eye ViewMy wartime novel Bird’s Eye View isn’t a classic murder mystery – although I have seen it shelved in the Mystery section of one bookstore – but rather, a whole series of mysteries.

You see, in my novel the serial killers are the Nazis, and my detective is an aerial photographic interpreter. Rose Jolliffe is an officer in the Royal Canadian Air Force. Like Sherlock Holmes, she uses her magnifying glass to study aerial photographs for clues, trying to outwit the enemy.

Along the way, she tackles a number of baffling mysteries:

  1. When the Allies bomb an important railyard behind enemy lines, why don’t the aerial photographs taken the next day show any damage?
  2. Is that charming French village real, or is it an elaborate camouflage created by the Germans to disguise an aircraft factory?
  3. Most importantly, what is the secret revenge weapon that Hitler says will win the war — and where on earth is it?

Rose examines aerial photos to the point of exhaustion (since there was no colour film, she is literally studying fifty shades of gray), striving to solve these and other mysteries – painfully aware that her failure will cost thousands of lives.

She is suffering from personal strain as well. Her brother Jack is flying a Spitfire, and she fears for him every day. She is in love with her commanding officer, who unfortunately already has a wife. And she is desperately homesick for her farm on the Canadian prairies. She keeps in touch with the home front through a constant flow of letters from her parents and her best friend, June.

Bird’s Eye View is the only novel ever written in which the main character is a Canadian woman in uniform. I find that very sad, considering that there were fifty thousand of them in World War Two alone. They were just as patriotic and dedicated as the men, but we know little about them. I wanted to shine a light on women’s contribution to the war effort.

To create my characters, I drew heavily on my own family. My mother lived through the war as a teenager in Canada, and her home town of North Battleford, Saskatchewan was an air training base. Her beloved elder brother was killed in the war. My father served in the Royal Canadian Air Force, as did my uncles. So I had access to a gold mine of personal anecdotes.

I was also intrigued by that fascinating but little-known branch of Allied Intelligence called photo interpretation. During the war hundreds of trained interpreters studied the aerial photos brought back from Europe – literally spying on the enemy from the sky. I read as much as I could about the subject, and travelled to both England and Germany for my research. Every incident in the book is based on fact.

Since the book was published a year ago, I’ve received hundreds of positive comments. People often tell me that my book enlightened them about our own Canadian history, especially the role of women. One former bomber navigator told me that he combed my book looking for errors and couldn’t find any – that was music to my ears! Others tell me that my book moved them to tears. Touching people’s hearts is always a good thing.

By far the most typical comment, however, is this: “I couldn’t put it down!” That’s the best compliment of all.

Elinor Florence PhotoElinor Florence is a career journalist who grew up on a farm in Saskatchewan, a former wartime airport. She wrote and edited daily newspapers and magazines across Western Canada, including Reader’s Digest. Married with three grown children, she now lives in the mountain resort of Invermere, British Columbia. Bird’s Eye View is her first novel. It’s available through bookstores or online from Amazon, and as an ebook. Order it here: http://www.amazon.ca/Birds-Eye-View-Elinor-Florence/dp/1459721438/ref=sr_1_1_twi_1_pap?ie=UTF8&qid=1429642038&sr=8-1&keywords=Birds+eye+view

Thanks for reading…