Today on Mystery Monday is another first. We have author L.J.M Owen here and she’s going to share her experience with self and traditional published novels. She’s done both! It’s all very interesting and insightful.
Mystery Mondays: L.J.M. Owen on Self-Publishing v. Traditional Publishing
In 2015 I accidentally performed the ultimate newbie experiment: self-publishing and traditionally publishing the same book in one year. I’m often asked which option I’d recommend to aspiring authors. Here are my thoughts.
How did it happen?
The day I finished drafting Olmec Obituary, the first instalment in my Dr Pimms, Intermillennial Sleuth archaeological mystery series, I faced The Question: how do I publish it?
After calculating the odds of my Midsomer Murders-meets-Temperance Brennan tale rising from the collective slush pile, I decided on self-publishing. After all, there had to be other Amelia Peabody devotees out there who would love my awkward archaeologist-librarian protagonist as much as I did, right? All I had to do was find them. Enter crowdfunding.
On 12 December 2014 I launched a Kickstarter campaign to raise sufficient funds to print a 300 copy run. Just five days later I was contacted by a commissioning editor from Bonnier Australia asking to see the manuscript. The ensuing celebratory dance was, I’m told, a sight to behold!
Several nail-biting weeks later and not only did I reach the Kickstarter goal, Bonnier also offered me a book deal.
So, in 2015 I found myself publishing my first novel twice—once as a limited edition self-produced run, and then with a traditional publisher.
How did the processes differ?
The differences between the two experiences were stark.
To set up a Kickstarter proposal I had to sell the book to potential readers, which involved developing a project outline, financial spreadsheets, and a promotional a video and blurb. Then I stumbled through crash courses in Twitter and Facebook in an effort to reach my prospective audience. It was a month of incessantly promoting my work to others, not a comfortable undertaking for any introvert.
In order to complete the self-published run I had to develop brand new skills in editing, design, typesetting in multiple formats, printing, distribution, shipping, finances, social media strategy, marketing and events.
The exhaustion was overwhelming. I failed basic hair shampooing. Twice. (Despite the limited options in the confines of a shower cubicle I have no idea what I put in my hair. Can body wash and face scrub combine to form builder’s putty?)
Ultimately, I found self-publishing as a first-time novelist arduous but gratifying. The fatigue was the most difficult aspect to manage; if I had continued with self-publishing I honestly don’t know how many instalments I could have produced in the Dr Pimms series before collapse. Yet there was a special joy in sending books I had personally created to readers that, to this day, remains unmatched.
Publishing with Bonnier, by comparison, meant a team of experts handled cover design, typesetting, printing and finances. I was involved in editing, marketing and events, but not responsible for organising them. Oh, and the distribution! My traditionally published Olmec Obituary was on the shelves of every major book chain in Australia, something I could only dream of as a self-publisher.
The one difficulty I faced with traditional publishing was having to let other people in to largely control the process. If you’re used to (in life) being responsible for all aspects of delivery, as I am, it’s a touch unnerving to share the process. The benefits, however, far outweighed any considerations of personal comfort.
I’m three books into my planned series of nine now, and I honestly don’t know if I would have made it this far as a self-publisher. Apart from the innumerable practical aspects of publishing taken care of by Bonnier, having the support and encouragement of a commissioning editor who believes in my work is invaluable.
Which would I recommend?
Is self-publishing suitable for you? If you’re passionate about getting your work out there and confident you can handle the editing, typesetting, cover design, publishing, marketing and events on your own–or hire people directly to do those things for you–then yes. You’ll have the certainty of knowing your novel will be published, as long as you can shoulder the burden of managing the entire project.
If you want the machinery of a publishing house behind you, and are prepared to wait until you connect with the right publisher (I’m aware of and grateful for my ridiculously good fortune in having been plucked from obscurity via the internet), then the long-term benefits to an emerging author of signing on with a good publisher are incalculable.
Of course, you can always go for a combination by self-publishing some work while pitching other pieces to traditional publishers. If you’re successful as a self-publisher–that is, you build a significant social media following and demonstrate that your work sells–you’ll be an attractive proposition when the right publisher comes along.
WHO IS L.J.M OWEN?
DR L.J.M. OWEN escapes dark and shadowy days as a public servant by exploring the comparatively lighter side of life: murder, mystery and forgotten women’s history. An author, archaeologist and librarian with a PhD in palaeogenetics, L.J.’s focus is on transforming science and history into accessible fiction with a broad appeal.
A passionate advocate for reclaiming women’s history, L.J. incorporates human genetics, forensic science and ancient cultures in her Australian-set mystery series: Dr Pimms, Intermillennial Sleuth. The first book in the series, Olmec Obituary (2015) was awarded a Highly Commended in the 2016 ACT Writing and Publishing Awards. The second in the series, Mayan Mendacity (2016), will be followed by Egyptian Enigma in 2018.
In addition to writing, L.J. is a panellist, interviewer, workshop provider and public speaker. Rare moments of free time are spent experimenting with ancient recipes–under strict feline supervision, of course.
Mayan Mendacity
Dr Elizabeth Pimms has a new puzzle.
What is the story behind the tiny skeletons discovered on a Guatemalan island? And how do they relate to an ancient Mayan queen?
The bones, along with other remains, are a gift for Elizabeth. But soon the giver reveals his true nature. An enraged colleague then questions Elizabeth’s family history. Elizabeth seeks DNA evidence to put all skeletons to rest.
A pregnant enemy, a crystal skull, a New York foodie, and an intruder in Elizabeth’s phrenic library variously aid or interrupt Elizabeth’s attempts to solve mysteries both ancient and personal.
With archaeological intrigue, forensic insight and cosy comfort, Mayan Mendacity takes readers back into the world of Dr Pimms, Intermillennial Sleuth.
Really cold cases.
You Can Find Her…
Website: ljmowen.com
Facebook Author Page: @DrLJMOwen
Facebook Book Series Page: @dr.pimms.intermillennial.sleuth
Twitter: @Bleuddyn_Coll
Instagram: Librocubicularist (@ljmowen)

Kathleen Duhamel is the author of the Deep Blue Trilogy (Deep Blue, Deeper, and Deep End) and At Home With Andre. She wrote and illustrated her first short story at the age of eight, and has been a writer for most of her life.. Her love of the written word continued throughout her varied career as a newspaper journalist and editor, public relations executive, freelance travel writer and owner/operator of two small businesses. A native of Texas, she has spent most of her adult life in Colorado. She lives in the Denver area with her husband, a geriatric standard poodle and a spoiled cat. She is a lifelong devotee of rock and soul music, contemporary art, and pop culture.
Secrets of the past seldom stay buried forever…
James lives in the rugged but beautiful North of England with his wife Wendy.
lovers, there’s nothing like hinting someone is recently dead or going to die that peaks interest.
This is where the back cover can be more powerful that the front. Select three or more images that highlight something your reader is going to care about. I write mainstream thrillers with a world-class equestrian as the main character. Readers who enjoy the world horses inhabit (think thoroughbred racing, rodeo, stadium jumping, cattle roping. . . you get the idea), are quick to have more interest in my books when they see a horse on the back cover.
CONNIE JOHNSON HAMBLEY embraces the changes in the publishing world by being both traditionally and independently published. Growing up on a dairy farm in New York meant she had plenty of space to ride one of her six horses, and all would have been idyllic if a pesky arsonist hadn’t burned her family’s barn down. Bucolic bubble burst, she began to steadfastly plot her revenge against all bad guys, real and imagined. After receiving her law degree, she moved to Boston and wrote for Bloomberg BusinessWeek, Nature and other wonky outlets as she honed her skills of reaching readers at a deep emotional level. Her high-concept thrillers feature remarkable women entangled in modern-day crimes and walk the reader on the razor’s edge between good and evil. Connie delights in creating worlds where the good guys win–eventually. Her short story, Giving Voice, won acceptance in the award-winning New England’s Best Crime Stories: Windward, published by Level Best Books. The Troubles, is a 2016 Best Fiction winner at the EQUUS Film Festival in New York City. 
Emma Lovett leaves her philandering husband and crosses the country to begin her teaching career at a high school in Pinewood, Colorado.There, she meets Leslie Parker, a fellow teacher given to quoting Shakespeare to fit all situations, and the two become fast friends.
I love “cozy” mysteries and love classic film noir. In combing the two genres for a mystery series, I chose not a sinister Gotham or a fog-shrouded San Francisco, or a sun-bleached and cynical Los Angeles in which to set my characters and stories like those old film noirs. I chose Connecticut in the late 1940s and early 1950s.
Jacqueline T. Lynch’s novels, short stories, and non-fiction books on New England history and film criticism are available from many online shops as eBooks, audiobooks, and paperback. She is also a playwright whose plays have been produced around the United States and in Europe, and has published articles and short fiction in regional and national publications. She writes
When Gilda Greco invites her closest friends to a VIP dinner, she plans to share David Korba’s signature dishes and launch their joint venture— Xenia, an innovative Greek restaurant near Sudbury, Ontario. Unknown to Gilda, David has also invited Michael Taylor, a lecherous photographer who has throughout the past three decades managed to annoy all the women in the room. One woman follows Michael to a deserted field for his midnight run and stabs him in the jugular.
In 2008, Joanne retired from a 31-year teaching career and launched a second act that tapped into her creative side. Slowly, a writing practice emerged. Her articles and book reviews were published in newspapers, magazines, and online. When she tried her hand at fiction, she made reinvention a recurring theme in her novels and short stories. A member of Crime Writers of Canada, Sisters in Crime, and Romance Writers of America, Joanne writes cozy mysteries, paranormal romance, and inspirational literature from her home base of Guelph, Ontario.
I’m an award winning writer of fiction – and the occasional poem. Now that my children are independent I am freer to dive into my writing and have begun to extend my readership through social media. I find this hard but also weirdly exciting in the new horizons it offers. I’m a child of the 1950’s and free time was spent with my nose in books. My three year old grandson loves books too but he is much better than I am with an I-pad. “It’s never too late,” whispers a voice in my head as I merrily tweet or press “Like”.
“Tuscan Roots” is my first novel.
WHO POISONED ENDURANCE HIGH SCHOOL PRINCIPAL JOHN HARDY?
Susan Van Kirk was educated at Knox College and the University of Illinois. Three May Keep a Secret, her first mystery novel about the small town of Endurance, was published in 2014 by Five Star Publishing/Cengage. The Locket: From the Casebook of TJ Sweeney, is an e-book novella available on Amazon. Marry in Haste and Death Takes No Bribes are also available from Amazon in Kindle and paper formats.