The Importance Of Author Endorsements

Many of you know I’ve sold the eBook and print rights for my upcoming novel LOOK THE OTHER WAY to Imajin Books.

Now the publishing journey moves quickly. Imajin Books has a fast paced schedule and I need to keep up.

In my book, The Author’s Guide To Selling Books to Non-Bookstores, I wrote about the importance of endorsements. Here’s a little excerpt:

AGTSBNBWhy Are Endorsement Important

When you take your book to a store, endorsements on the front and back cover will add legitimacy to your books. That’s promotional material every time someone picks up your novel.

I believe this is more important for printed books than eBooks. The image of your book cover online may be too small for a potential buyer to read the endorsements. In a store, the endorsements may just give you an edge over other books on the shelf.

The endorsements that go on your cover are ones that connect with your readers. You want to find authors who write in your genre that readers will recognize. Having an endorsement from your mom is nice, but it won’t help sell your book. Unless your mom is a famous author, in which case, go ahead and use her.

The first endorsement for LOOK THE OTHER WAY is in!

I asked an author who has more romance in her novels than I do in the Stone Mountain Mystery series because LOOK the OTHER WAY is a romantic suspense novel.  I asked an author whose books I’ve read and loved.

SO WHO DID I ASK?

KAT FLANNERY

Kat FlanneryKat Flannery’s love of history shows in her novels. She is an avid reader of historical, suspense, paranormal, and romance. When not researching for her next book, Kat can be found running her three sons to hockey and lacrosse. She has her Certificate in Freelance and Business Writing. A member of many writing groups, Kat enjoys promoting other authors on her blog. She’s been published in numerous periodicals. Her debut novel CHASING CLOVERS has been on Amazon’s Bestsellers list many times and was #62 over all their titles. LAKOTA HONOR and BLOOD CURSE (Branded Trilogy) are Kat’s two award-winning novels and HAZARDOUS UNIONS is Kat’s first novella. Kat is currently hard at work on her next book.

AND NOW FOR THE ENDORSEMENT!

“LOOK THE OTHER WAY is a fast paced ride complete with a tidal wave of emotions, suspense, and a well crafted who-done-it tale. Miss Stanley has impressed me yet again with her keen ability to keep the reader wanting more!”

What’s LOOK THE OTHER WAY about?

It’s the beginning of a new series set in the Bahamas. The mystery takes place aboard a Lagoon 380 catamaran, which happens to be the type of boat I lived on for 5 years.

Mattina sailing
Mattina in the Bahamas

Here’s the blurb:

A year after her Uncle Bobby mysteriously disappears in the turquoise waters surrounding the Bahamas, Shannon Payne joins her grieving aunt to trace his last voyage. Shannon hopes the serenity of the sea might help her recover from a devastating breakup with her fiancé.

Sailing their 38-foot catamaran, A Dog’s Cat, is Captain Jake Hunter, a disillusioned cop who has sworn off women. While Shannon tries to resist her growing attraction to the rugged captain, she uncovers some dark truths about her uncle’s death that might send all three of them to the depths.

Thank you to Imajin Books for once again supporting me!

Imajin Books is a Canadian publisher that publishes suspense, mystery, thriller, paranormal, horror, romance, fantasy, young adult and select non-fiction. They will be open for submissions April 2017, so keep your eye on the website if you’re looking to submit a novel this year.

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